Activision Blizzard Case Study 1 Headquartered in Santa Monica, California, Activision Blizzard, Inc. is the world’s most successful standalone interactive entertainment company. Their entertainment network has nearly 500 million monthly active users in 196 countries. Activision Blizzard chose to partner with Chirp on the next iteration of their $3bn Skylanders franchise, ‘Skylanders Imaginators’. OVERVIEW- Enable sharing whilst game and co

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