Case Study
ActiveTrail
Visit www.SalesWingsapp.com ActiveTrail - Success Story ActiveTrailTM is a market leader in email marketing, offering web-based email marketing solutions and services for organizations who want to maintain an active relationship with their customers. Quick Facts Industry Email Marketing software Sales Team Size 10 Challenge A sales team struggled to prioritize leads and had no idea how leads behaved when viewing the company website. Pipedrive is their CRM of choice, so any integration with additional 3rd party applications had to be comprehensive. Solution SalesWings (Predictive Lead Scoring & Website Tracking), ActiveTrail (Email Service Provider or ESP) and Pipedrive (CRM). By adding SalesWings to their technology stack, ActiveTrail was, for the fi