Act! helps shape new product development for molding firm This New Jersey-based firm has become a market leader in its field thanks to a combination of product innovation and high-quality customer service, both of which it continues to achieve thanks to Act!. The company’s Act! database holds details of all the transactions the sales team has done with an ever- growing list of over 1,500 wholesalers and distributors. So, when Roby has an appointment with a customer, he can tailor the conversation so it’s focused on products that are the most relevant. Act! helps in a dynamic marketplace “I always look in my Act! history before any appointment with a customer, so I know what I need to prepare beforehand to shape the conversation around products that are most relevant to them. If I

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