Case Study
Acquiring More Members Today—and Preparing Members of Tomorrow: Community First Credit Union’s growth through moveUP
Acquiring More Members Today—and Preparing Members of Tomorrow: Community First Credit Union’s growth through moveUP
53% of modules completed resulted in appointments with branch staff moveUP Financial Wellness Program’s impact 22% increase in number of accounts opened on Financial Wellness Day 41% more dollars were issued for personal loans in a 6-week period “I learned about loans, scholarships and grants that can help me succeed in college.” — Shrut i Community First Credit Union Member, Baymeadows branch Community First Credit Union knew that offering fi nancial education was important for the fi nancial health of their membership—and, based on feedback they received, their members agreed. Yet their fi nancial education programs struggled with participation rates, particularly in face- to-face classes where there were often only a handful of attendees. The credit union needed to fi nd