Acquia Lift: Connecting Technologies and Extending Systems to Source Content The need for quality, personalized content has evolved the way different business units operate within an organization by creating huge content demands. It doesn’t matter if you’re in marketing, human resources or IT; every department, every division has its own content and specific requirements for how that content is produced and delivered. An e-commerce system houses its own content in the form of product descriptions and user reviews, while a separate CMS might generate and manage blog posts and press releases about those products on the corporate website. The larger and more complex the organization, the more siloed content and knowledge becomes, making it difficult to know what is available.

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