Case Study
Acquia helping Hubert Burda Media Turn Anonymous Users into Known Customers
acquia.com Hubert Burda Media is a private, family-owned printer and publisher based in Germany for more than 100 years. With global reach and deep transformational challenges shared by other publishers and media companies around the world, the Munich-based firm turned to the Acquia Platform and its Lift suite of optimization and personalization tools to turn anonymous “users” into known customers. The challenge for Hubert Burda Media ca