THE BUSINESS CHALLENGE ACN was looking to expand its large European footprint with a new consumer brand, providing more choice and value to these important markets. Following previous success in the MVNO market, it decided to set up an MVNO in the UK and France. To differentiate itself from its parent brand, JOi Telecom was launched as the brand behind the MVNO. This would use the existing ACN peer-to-peer sales and marketing model to re

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