Ace Hardware Uses Innovative Logistics to Support Communities in Times of Need Morgan Hass Ace Hardware’s tagline is “The Helpful Place,” which is quite humble for the largest hardware cooperative in America. But it’s a reputation they take very seriously. With more than 90 years in the business and more than 7,800 employees, Ace is committed to being the most helpful hardware store on the planet. That mindset—paired with the emphasis and desire to take action—is precisely what inspired Ace’s new initiative, Hurricane Heroes. Hurricane Heroes is intended to keep Ace retailers in stock on critical items needed to support extreme weather emergencies. The program positions high- demand SKUs to replenish Ace retail stores during emergency situations and automatically replenishes those regions

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