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Accenture-Tommy-Bahama-Seven-Years-of-eCommerce-Success

Accenture-Tommy-Bahama-Seven-Years-of-eCommerce-Success

Accenture
Pages 5 Pages

Tommy Bahama & Acquity Group’s Time in the Sun: Seven Years of eCommerce Success 02 Sun, sand and palm fronds wafting in a worry-free ocean breeze—that’s Tommy Bahama. But while the high-end fashion retailer caters to the pursuit of a refined, laidback lifestyle, the brand itself has done nothing but aggressively expand its global reach with lifestyle products that cover everything from head-to-toe and floor-to-ceiling. Central to T

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