Accelerating Innovation in the Automotive Industry Data Science at Dealer Tire Dealer Tire’s roots date back 100 years; the company began in 1918 as a single retail shop selling car tires, and grew to become a very large regional retailer. In 1998, the company pivoted away from the retail business to instead provide value-added, tire distribution services via car manufacturers and dealerships. Their mission is to help automotive manufacturers and dealers grow their tire and light maintenance business by providing tools and services that increase customer satisfaction and retention. Why the focus on tires? Because they are a key defection point for customers, and selling tires drives dealer revenue and customer retention. Dealer Tire’s research indicates that people who buy tires at a deale

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