1 CUSTOMER SUCCESS STORY Accelerating Data Velocity by 15x Overview With £18 billion (about US$30 billion) in revenue in 2014, BT is one of the largest telecommunications providers in the world. The company serves more than 18 million consumers and nearly three million businesses. For BT, the key to achieving sustainable, profitable growth in today’s competitive landscape is its ability to broaden and deepen customer relationships. To support this goal, BT is using a Cloudera enterprise data hub (EDH) to accelerate data velocity and fast-track the delivery of new offerings to its customers. This EDH provides the backbone for an operational data store (ODS) that enables BT to break through data silos to ingest, store, and prepare data for myriad operational and analytical uses. With

Join for free to read