Abu Dhabi COMPANY The Department of Culture and Tourism—Abu Dhabi works to regulate, support, develop and market Abu Dhabi’s tourism industry through activities aimed at promoting and preserving the emirate’s heritage and culture. LOCATION Abu Dhabi INDUSTRY Tourism PRODUCTS USED Hootsuite Enterprise Brandwatch CASE STUDYHow Abu Dhabi is Boosting Tourism with Social Media The emirate’s Department of Culture and Tourism uses social listening to shape campaigns and drive engagement Abu Dhabi is a world-renowned metropolis that blends a rich cultural history with a stunning, modern cityscape. Abu Dhabi’s Department of Culture and Tourism (DCT) is tasked with developing and promoting the entire emirate, with the broader objective of supporting the evolution of Abu Dhabi into a wo

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