ABN AMRO: Digital Optimization and the Journey to High Performanceachieved by only considering each element in isolation. The ADO multivariate test on the bank’s Internet Savings landing page went live in May 2008 and ran for four weeks. When the test went live, ADO started allocating one of a possible 648 page variations to each unique visitor that arrived to the Internet savings home page (visitors who returned to the page during

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