TIBCO Success Story: AA Ireland Business Challenge “In each of the last five years, the industry lost a quarter billion in motor insurance,” says Colm Carey, chief analytics officer at AA Ireland. “So, there’s a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we’re bringing, and the types we’re trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they’re not the right type. If the call center is going to be very busy that week, what’s the point of driving a lot of demand there?” AA Ireland Builds Easy- to-use Predictive Models with New Analytics Platfor

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