A Warm, Approachable Identity And Package Design Inspired By The Coffee Culture Of New Zealand
A Warm, Approachable Identity And Package Design Inspired By The Coffee Culture Of New Zealand
1 PagesCASE STUDY WWW.AKENDI.COM contact@akendi.com CHALLENGE With the goal of standing out in an already crowded coffee market, Te Aro wanted an identity that conveyed a sense of quality, trustworthiness and fun to promote its locally produced, air-roasted premium coffee. The new company’s identity, packaging, website and signage also needed to convey credibility and create instant presence to support growth in wholesale and service contracts f
