“ Kenshoo enabled us to make the most of our search and social campaigns and to take our festive campaigns to the next level with sophisticated targeting, optimisation and automation.” A Very Merry Christmas for Shop Direct CASE STUDY BACKGROUND Shop Direct is the UK’s second largest multi-brand online retailer o?ering a range of famous brands from littlewoods.com to very.co.uk. The company turns over nearly £1.9 billion and its website receive

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