A Seamless In-Store Experience How Rent the Runway uses Aila’s Interactive Kiosk to provide exceptional customer workflows in its physical stores Since Rent the Runway’s founding as a web- based women’s clothing rental company in 2009, its customer base has grown to more than eight million members who actively share some 450,000 pieces of apparel. This explosive growth has led to an expansion into brick-and-mortar, where the digitally native brand continues its technology leadership with help from Aila Technologies. As Rent the Runway began opening physical locations, the company’s leadership team understood that they needed to adopt in-store technology solutions that would be both seamless and personal; they needed to create a synergy between their customers’ online exper

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