A Proactive Approach to Data-driven Observability Case Study Streaming Live Experiences to Millions, with Confidence Case Study 1/4 datadog.com 620 8th Ave, 45th Floor • New York, NY 10018 +1 866 329 4466 Growing Demand for Streaming Video and Interactive Experiences As one of Germany’s leading players in the arena of multi-channel entertainment, Seven.One Entertainment Group is tasked with growing online consumer engagement amid tumultuous market changes. Viewer habits are radically shifting, with users moving away from traditional “linear” TV and toward video- on-demand as their preferred means of consuming media. Audiences for live TV shows are also flocking to more interactive, second-screen experiences and leaving behind traditional, passive consumption. And on top of these

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