A Proactive Approach to Data-driven Observability Case Study Easy-to-Use, Scalable Monitoring with Minimal Maintenance Case Study 1/3 datadog.com 620 8th Ave, 45th Floor • New York, NY 10018 +1 866 329 4466 Need: Avoid Increasing Monitoring Overhead Vistar Media was building a real-time bidding exchange for digital out-of-home ads by providing the analytics and the infrastructure for the ecosystem. “We not only facilitate the buys, but we also act as an ad server for the network and advertisers who put in their server requirements. It is very similar to the large online ad servers,” stated Mark Chadwick. In order to provide this real-time service, Vistar Media had to be able to monitor and analyze a wide range of data points for the many media companies in their ad exchange. “At

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