Case Study

A PARTNERSHIP APPROACH TO MODERNISATION OF SALES TRAINING IN A GLOBAL CORPORATE

A PARTNERSHIP APPROACH TO MODERNISATION OF SALES TRAINING IN A GLOBAL CORPORATE

Pages 3 Pages

Henkel's Campus of Adhesive Technologies sought to modernize its training curriculum beyond traditional methods, aiming for a scalable approach that regularly impacts all customer-facing staff. By partnering with Tack TMI, Henkel introduced a self-paced learning platform, developed a modern retail curriculum, and delivered global coaching for performance. This partnership enabled access to a global pool of expert trainers, offering a comprehensive suite of AI-driven tools to streamline the sales process. Since the launch, over 55% of users have engaged with the platform, anticipating benefits like higher win rates and reduced sales ramp-up periods.

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