Case Study
A New Lead Management Program Creates Transparency
Learn more about DemandGen’s Lead Management services www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 T yco Integrated Security Aligns Sales and Marketing to Drive Lead Conversion with DemandGen. BACKGROUND As a business unit of Tyco International Ltd., Tyco Integrated Security (TycoIS) is North America’s leading commercial security systems integrator, providing secu- rity and business intelligence solutions to more than 500,000 customers. Operat- ing in the Boca Raton, FL and Mississauga, Ontario, Tyco