Case Study
A New Breed Of Bike
When Marcus Hays ?rst heard about an electric bicycle, he was less than enthusiastic. Why load a bike with bat- tery weight, turning the human motor into a passenger in the process? The year was 1995 and Hays found himself working with legendary automotive executive Lee Iacocca to develop electric cars and bikes. Fifteen years later, Hays admits to a profound change of heart: “In the years that followed, I grew more convinced that the elec