Analytikk Consulting - Retail/Consumer Goods Case Study Retail/Consumer Goods Case Study Visit this page online: http://analytikk.com/case-studies/retailconsumer-goods-case-study/ Business issue A national convenience store franchise wanted to improve its beverage sales, traditionally a very competitive market segment. There were particular business constraints, such as: Retail shelf space for soft drinks storage (fridges) was expensive and it was crucial that it was used efficiently Fridges in all stores in the state were carrying the same range of beverages but sales of different types of beverages varied from store to store This led to various stocking issues and potential revenue loss. The analytics solution sought to understand the store sales drivers that would deliver increased sa

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