2016 A LOOK AHEAD 2017: Mobile Marketing + Loyalty TrendsINTRODUCTION M obile marketing automation and customer loyalty strategies have evolved dramatically in the last few years and will continue to accelerate in 2017. The majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017. And about 13% said they anticipate significant increases in spending on such programs (eMarketer). Before your 2017 budget is allocated, check out our predictions for the biggest difference makers in mobile marketing and loyalty. Read on to learn more about these top five trends for 2017: Single View Technology Machine Learning Omnichannel Experiences Social Media 1 2 3 4 Personalized Loyalty 5Single View Technology Legacy marketing stacks were built for 2008, when

Join for free to read