Proprietary & Confidential A Corporate Showcase For A World-Class Brand 2 Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired Bounteous, a digital service agency, to enhance the user experience on the company's corporate website (caesars.com/corporate ) by driving optimization, personalization, conversion, and more. Caesars engaged Bounteous' expertise in strategy, design, engineering, analytics, and marketing in late 2017 to begin the website overhaul. Goals for the project included establishing its online presence as an industry leader, consolidating its many WordPress sites, alle

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