A European leader in the payments and transactional services industry witnessed an increase in their marketing campaign response with Cybage.
A European leader in the payments and transactional services industry witnessed an increase in their marketing campaign response with Cybage.
1 PagesTHE PROBLEM STATEMENT Email marketing campaigns and reports were configured incorrectly in Salesforce Marketing Cloud Click-to-open-rate (CTOR) of emails was decreasing leading to low enquiries and conversion rates. Salesforce Marketing Cloud Data Extensions had data format issues leading to spam emails There were issues related to content and usage of banners in Email and Newsletter templates Value Addition Added image links to improve email click to open rate and prospect conversion. Designed new email templates in HTML and CSS to enhance the process workflow in Salesforce Marketing Cloud. Testing Performed thorough testing of email templates at all stages to enhance customer engagement. Performed quality check on all assets to improve email click to open rates. Performed A/B testing in
