CASE STUDY A Distressed Rainbow fi nds a Pot of Gold Rainbow Removals (Rainbow) was a well-known, regional removals and storage company specialising in mainly domestic house moves in the UK, providing services to homeowners in the 2 to 4 bed property bracket. In Rainbow’s marketplace jobs typically spanned a matter of weeks from an initial customer enquiry to the completion of the work – potential customers often start a search for removal services just prior to exchanging contracts on their new home. Rainbow had become exceptionally profi cient within this extremely short sales cycle by using technology solutions to help fi nd and convert potential customers into confi rmed orders. With these effi ciencies the business was able to deliver a highly impressive conversion rat

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