A detailed market review of postgraduate study University of the Arts London The brief As part of a major strategic project to deliver a medium-to-long-term vision of postgraduate study, UAL needed to gain opinions and insights from a broad spectrum of target audiences. Shift Learning’s research laid vital foundations to support the enhancement and development of postgraduate study across the university. Our approach and methodology Shift Learning confidently delivered this complex project within the final quarter of 2013 using a two-stage methodology: Phase 1 – Targeted quantitative eSurvey Generated a statistically significant sample size of 2,800 responses (10% response rate) from UAL and non-UAL students and alumni Engaged respondents using several channels including social media. Phas

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