San Francisco New York Dublin Sydney London Tokyo sales@adroll.com www.adroll.co.uk Retargeting for a bigger audience In order to capitalize on their two largest markets (Nigeria and Pakistan), Kaymu was actively seeking to expand their digital marketing efforts beyond search advertising. Anatole Paty, head of display marketing at Kaymu, states, “We were already reaching top-spend on search due to the small networks in these countries (Niger

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