Case Study
A bonus for the insured
Background situation Since 2004, health insurance companies have includ ed bonus programs among their services. Insured persons can take advan- tage of various options and preventive measures to enhance their healthy life- styles, and this bonus program provides an incentive for longterm customer loyalty. BARMER GEK was looking for a reliable service provider with expertise in the areas of customer service, customer loyalty and back-office ope