Case Study

901 tequila

901 tequila

Pages 2 Pages

901 tequila 1 of 2 Strategy • Execute an on premise activation to match the smooth sophisticated taste of 901 Tequila • Utilize activation to engage consumers and sell in accounts Client: 901 Tequila • Thrice distilled Tequila produced by Justin Timberlake • Staged during Major League Baseball All Star Game in St. Louis • Kerry Group selected because of town presence, nightlife experience and reputation • Based upon market rese

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