Tinder is the world's leading social app for meeting new people. With its global reach, people in 196 countries around the world are swiping right to connect with others, making Tinder a top 10 lifestyle app available available in more than 48 languages. THE CHALLENGE Tinder’s Head of Localization, AJ Cihla, faced a variety of challenges when localizing products for use in different regions of the world. ? Broken translations Localization bugs were making their way into production, and engineers were debugging translations after new features went live. This process diminished the impact of new features, adversely affected user experience, and was a pain for engineers. ? Inconsistent international user experiences Tinder has a sizeable international user base. However, the compan

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