90 Long Acre This mixed-use development will create a new urban landmark at an important civic junction between Long Acre and Endell Street in Covent Garden, complementing one of the most distinct retail and tourism areas in central London characterised by a rich historic fabric and a tight-knit mix of uses. From 1850, the site has predominantly been occupied by large buildings, including the 4000-seat Queen’s Theatre, creating a prominent urban intervention in the heart of Covent Garden. The existing office building, designed by R Seifert and Partners and constructed between 1979-81, comprising eight storeys, lower and upper ground floors and a two-level basement car park, does not meet the needs or expectations of modern office occupants and is considered unsympathetic to the cont

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