Pinterest is the world’s first and biggest discovery engine for visual bookmarking. It helps its 100M+ active monthly users discover and save creative ideas that they can incorporate into all aspects of their lives. The Challenge Up until 2013, Pinterest was conducting bi-annual performance reviews every January and July. Their review process included downward, upward and peer feedback. However, goal-setting was inconsistent across the company with different teams using various goal formats, timing and tools. The people team recognized that a formal review process twice a year was not the best way to drive individual and organizational performance for three main reasons: f Employees weren’t getting enough feedback and coaching on a continuous basis. This made it difficult for

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