MultiVue A single view of patient data reduced 25% of returned mail Like many health insurance providers, a Pacific Northwest health plan recognized that poor data quality led to preventable risk and increased financial overhead. In particular, they were concerned the marketing campaigns were not cost-efficient, lacked overall effectiveness, and were diminishing member satisfaction and loyalty. Reduce costs through data quality Payers face increased challenges in managing data, as continued mergers and acquisitions in the provider market creates an influx of complex, fragmented data. Physicians have consolidated into increasingly larger groups. In 2019, the Government Accountability Office reported, “The three largest healthcare insurers hold 80 percent of more of

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