Case Study
80% of HVAC And Plumbing Companies Are On Social Media. Where Does Your Business Stack Up
CASE STUDY HOME SERVICES SOCIAL MEDIA SOCIAL MEDIA THE 2017 STATE OF A comprehensive survey on how the home services industry uses social media. FOR HVAC, PLUMBING, AND ELECTRICAL COMPANIES THE SURVEY We surveyed more than 2,000 HVAC and plumbing websites to find out where the industry stands on social media, and Face - book in particular. What we found is that while 80 percent of these companies are using social media, the majority doesn’t actively use social platforms as part of a comprehensive digital marketing strategy. What we’ll take a look at is how active HVAC and plumbing com- panies are on social media, and then take a deeper look into their behavior on Facebook. LINKS TO SOCIAL MEDIA ON YOUR WEBSITE Frequently, the way customers find your social media account is