After 30 years of providing expert dental care to patients in Austin, Texas, Dr. Dennis Brender was ready to retire and sell his practice. However, finding interested buyers was going to be difficult since his practice was on a decline and ranking well below all other dentists in his zip code online. “Nobody knew about me. I was down to about 8 to 12 new patients a month. A person with my size of practice needs 15 to 20 new patients a month”, said Dr. Brender. With the business slowing down and practically no presence online, he was having difficulty finding anyone to buy his practice. The closest he had come to selling was an almost year-long negotiation that didn’t materialize. He had only two options left – sell his practice on the decline for a very low price, or improve his p

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