1 AUDIENCE 3D™ CUSTOMER SUCCESS 7-ELEVEN FINDS LOYAL FANS TO DRIVE ENGAGEMENT At a Glance: 7-Eleven, Inc. wanted to launch a brand new Slurpee flavor to the fans who were most likely to enjoy it, but realized it would be a challenge to reach these people. Using NetBase Audience 3D, the company identified a unique audience of passionate fans and developed messaging just for them. The targeted campaign led to: Introduction: A Product Inspired

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