Real-Time Business Is Happening. Where Are Y ou in that Journey? We’ve reached a watershed moment in the digital era: Data is now the most valuable asset of some of the world’s largest brands. Consumer packaged goods (CPG) companies that don’t act on this new reality may be putting their growth plans at risk — because startups will act on it. By now, we’ve all seen the memes about how Uber became the largest taxi company in the world and Airbnb eclipsed the world’s largest hotel chains without owning taxis or property. Realistically speaking, CPG’s with brick-and-mortar retail-distribution foundations face the challenge of digitizing faster and better than the competition. Today, the best way to connect with customers, generate revenue and increase market share at the same ti

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