Case study: 24 Lever Street Case Study: 24 Lever Street 24 Lever Street launched to the creative community following workspace refit The Challenge 24 Lever Street is a century old ex-factory building in the Northern Quarter that had sat empty for several years due to fire damage. However the building’s owners were keen to market its potential to a new breed of creative companies as a traditional workspace at the heart of Manchester’s city centre. In collaboration with Various Artists and Digital Blah Blah, they created a new identity for 24, along with a website and promotional print material. The Brief The identity was designed to be flexible and required an innovative fit-out company to deliver the concept: a traditional work space adapted to meet the needs of the

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