Case Study
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Deal IQ needed reliable, automated opportunity alerts and accurate contact data to identify, engage and win more Fortune 500 target accounts at the right moment in their buyer’s journey. The Challenge Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But when it came to targeting and seizing its own business opportunities, Deal IQ had hit a roadblock. Because of Deal IQ’s unique solution, the ability to target potential new accounts at the right time – just as they prepare to acquire new technology or close a new deal – was absolutely crucial to success. And the need to engage high-level stakeholders – the true decision makers at these accounts – meant Deal IQ needed reliable, accurate contact data and organization charts. Wasting hou