CASE STUDY 15Five Offers LiveIntent Greater Transparency and Tracking Around Company ObjectivesCASE STUDY The role of modern HR teams delves far deeper than it did a generation ago. Hiring, on- and off- boarding, performance management, culture, and the list goes on. HR challenges are especially present at high growth companies like LiveIntent, where expanding headcount and scaling of operations is helping them to redefine email marketing for businesses. Abby Hamilton and Caitlin McCann, LiveIntent’s VP and Manager of People Development, along with LiveIntent’s Business Operations team, recognized the need for improved internal communications during this growth phase. In particular, employees felt out of the loop when it came to understanding what other teams were working o

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