12 STORIES OF EMBEDDED ANALYTICS SUCCESSWhy analytics? Driving action and innovation with embedded analytics Business applications play a pivotal role in the digital transformation journey. To make fast, accurate and effective decisions, business consumers increasingly prefer to have insights surfaced within the apps where they work, where data insights are in context and they can take immediate action as business happens. So, do you build it yourself, or embed a proven analytics solution? If you are an ISV, your product team is focused on developing apps for your key market sectors. If you are an internal app development team, you might be building complex internal solution stacks and want to include analytics capabilities but don’t have the time or skillsets for developi

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