/10 Steps to succeed as a Digital Insurerappdynamics.com / 02 How are insurers adapting to the digital age? Consumer demand has driven most insurers to offer at least some level of online sales and service over the past couple of decades. Research shows that 60% of US consumers now research online for vehicle insurance, and even more (73%) for life insurance. 1 However, until recently, the insurance sector has been comparatively slow to embrace in-depth digital transformation, partly due to the established and historic nature of the industry. But the landscape is now changing faster than ever. Consumers have come to expect increasingly high levels of convenience, service, choice, immediacy and price-competitiveness across their digital interactions. This has led recently t

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