EY’s 2025 report, How AI Is Reshaping the Future of Sales, explains how evolving AI—predictive, generative, and agentic—is transforming sales through personalization, automation, and smarter decision-making. Customers now expect tailored, outcome-focused experiences, pushing organizations to simplify processes, unify data, and enhance collaboration. EY outlines five core tenets: reducing complexity, enabling collaboration, personalizing engagement, real-time product optimization, and leveraging partner ecosystems. Early adopters report 20% productivity gains and 2× higher customer acquisition. Success depends on overcoming data reliability, resistance to change, and legacy processes while aligning AI strategy with business goals.

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