Zapier explains that AI agents for marketing are autonomous tools that go beyond basic AI assistants by acting on tasks independently, such as generating content, scheduling campaigns, segmenting audiences, and optimizing workflows across platforms. Unlike traditional marketing automation that follows set rules, AI agents can interpret goals, adapt to performance data, and coordinate actions across tools without constant human prompting. They can automate repetitive work (e.g., email sequences, social posts, lead scoring), respond to real-time signals, and free marketers to focus on strategy and creativity. Zapier emphasizes practical use cases—like drafting personalized outreach, exploring audience insights, and managing campaign execution—and highlights that successful adoption requires

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