This white paper, created by MDM and Infor, outlines how distributors can improve customer experience through personalization and data-driven engagement. It benchmarks leading firms, revealing that digital-first distributors outperform peers by leveraging analytics, CRM, and ERP integration. The report emphasizes omnichannel coordination, self-service portals, and predictive insights as growth levers. By adopting modern CX technologies, businesses gain higher customer retention and profitability while achieving operational efficiency.

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