The World Economic Forum’s 2023 paper Winning in Green Markets explores how businesses can thrive by aligning with the green transition. It highlights the rising demand for sustainable products and services, noting that companies adopting low-carbon models are capturing growth and investor interest. The report emphasizes strategies such as innovation, circular business models, and cross-sector collaboration to unlock green opportunities. It showcases case studies of firms succeeding by embedding sustainability into core operations and value chains. To remain competitive, the report urges leaders to integrate climate goals into strategy, positioning green markets as drivers of resilience and long-term profitability.

Join for free to read