Executive Summary Generating quality leads is a top priority for all B2B firms, and webinars are an outstanding way to infuse quality leads into your nurture stream. Marketing automation capitalizes fully on the potential webinars have to identify leads with strong interest, capture in-depth information on these leads, and establish your thought leadership through content. Other sources might show you how to host the webinar itself, but they fail to explain why you should. This guide reveals how to develop, promote, and execute webinars as an integral part of your lead gen strategy with a focus on automation-assisted webinar development.

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