Amid slowing 5G user growth and data traffic, operators are shifting from traffic-based to experience-based monetization. AI-powered Intelligent Packet Core (IPC) and Network Data Analytics Function (NWDAF) enable real-time service assurance, differentiated user experiences, and precise targeting. Use cases include live streaming, cloud gaming, smart rail, and vertical industries. Commercial trials by AIS, CMCC, e&, Globe, Vodafone, Zain, and KT show success. Industry-wide efforts are needed for unified experience standards and collaborative innovation to fully monetize 5G.

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